Fluidmaster is the world’s largest toilet parts supplier, but consumers were having problems connecting their toilet problems to available products. I redesigned the user experience & information architecture of their website to help novice do-it-yourself consumers build confidence with the appropriate solution, find the correct parts for their repair, and locate their retail store to purchase products.


User Research

Information Architecture


User Experience & Interaction Design


  • Date:

  • Client:

  • My Role:

    User Research, Information Architecture, UX & Interaction Design
  • Agency:

    Meredith Xcelerated Marketing
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